Dr. Nancy L. Lough, Ed.D.

Department: Educational Psychology & Higher Education Nancy L. Lough
Position: Full Professor
Phone: 702-895-5392
Office: CEB 317
Email: nancy.lough@unlv.edu
Alma Mater: University of Northern Colorado
Areas of Expertise: Sport Marketing and Corporate Sponsorship, Women's Leadership of Sport, Gender Equity & Title IX
Research Interests: Antecedents for Professional Advancement in Athletic Administration, Exploration of Work-Life Balance in Intercollegiate Athletics: Policies, Programs, and Institutional Climate, Sponsorship valuation and enhancement for women's sporting events, Marketing and media influence on the success of women's sport properties
Biographical Description: Dr. Nancy L. Lough teaches at the graduate level and guides the direction of the sport administration master's and doctoral programs. Her areas of expertise include marketing women's sport, corporate sponsorship of sport, leadership in college athletics, gender equity, Title IX and work life balance in sport. She publishes in the area of sport management and sport marketing. Dr. Lough previously served as Editor of the Journal of Contemporary Athletics. Currently she serves as the Director of the Center for Sport Education and the Editor for Sport Marketing Quarterly.